The White House Theatre

featuring The Legend of Kung Fu and Adventures of Marco Polo.

In 2009 a group of investors from Beijing purchased The White House Theatre in Branson, Mo. Prior to the purchase, The Critchfield Agency was brought into the project by owners to represent them as their Marketing & Public Relations consultant.

This was a complex project. Investors from a foreign country, language barriers, little marketing and public relations knowledge, no relationships within the city, and the desire to launch a show to appeal to the American market. When artwork came it was dark and ominous. The name of the show hard to understand (was it a martial arts Bruce Lee style of show), would it appeal to American audiences? We quickly found out they were married to the name, although it meant “legend, as in story” we needed to convey it meant just that. Our team proceeded to change the ad campaign significantly. Eye catching, action photo and exciting was the main theme followed by a campaign that relayed it was a story. Although it took a little time, prior to its’ leaving for world tour, it became a hit, especially among families.

 

 

 

 

 

The Adventures of Marco Polo

The company created a show just for Branson, a show about Marco Polo. The Critchfield Agency delved into research and renamed the show, (original name “Marco Polo’s Tears” to “Adventures of Marco Polo”. The company invested in state of the art LED screens and over 300 beautiful costumes. While this was developing in China, We developed an advertising campaign to pre-market the show. All the current marketing materials being utilized were created by our team without any actual photo’s, artwork or any of the necessary elements usually available to create an ad campaign.

We launched the Adventures of Marco Polo with a large pre-promotion and VIP event, filled with dignitaries from China, New York, Chicago and Branson, as well as international media.

 

 

 

The Branson Ferris Wheel

The Critchfield Agency was contracted to produce the Grand Opening Event for The Branson Ferris Wheel.  This was a historic event when The Tracks Family Fun Park purchased the iconic Navy Pier a Ferris Wheel from Chicago. 

The client wanted a themed all day event with an Opening Ceremony, Ribbon Cutting, VIP Reception, first rides, photography and video.

We had performers through-out day, culminating with a big concert, first illumination of the wheel with specially LED lighting designed by Michael Haygood to music and a fireworks show.

The event was themed around the historic Navy Pier with Chicago style food moving into a new era as the Icon on highway 76 in the Branson Entertainment District.

 

The Princess Diana Exhibition in Branson

The Critchfield Agency was a part of the team that launched The Princess Diana Exhibition in Branson. For this project we developed a Marketing Strategy, detailed budget, VIP Event, Press Event and contests with local businesses. The project was developed by two partners, one of which we represented when they presented BODIES THE EXHIBITION to Branson. We joined their team to develop and launch the exhibition to include all marketing and media. This exhibition was definitely one of a kind with all authentic artifacts from Princess Diana’s life. The focus was to celebrate this royal Princess that gave so much to so many and was cherished through-out the world.

 

A Royal Brush with History

The exhibition features a broad array of artifacts and images from signature periods throughout her life, and begins in the exhibition center’s 300-seat theater with a 15 minute video developed with the guidance of the Smithsonian Institute to give attendees a dramatic introduction to the rest of the exhibition.

The self-guided tour takes guests through a series of zones, each dedicated to a different time in Princess Diana’s life, featuring state-of-the-art videos throughout the exhibit. One of the main highlights of the exhibition is the display of more than a half dozen of Princess Diana’s actual gowns from various times of her life—giving visitors an intimate, up-close look at her own distinct sense of style.

 

 

 

 

Pam's Dream

After two years developing a project with Pepsi, DuPont, Hendrick Motorsports and Jeff Gordon the dream became a reality. “I thought of the idea because of my love of two things, NASCAR and Magic. It may sound funny, but at the time, 42% of the NASCAR fans were women and the demographics of the fans fit Branson to a T.” “I believe dreams can come true and begin with a proposal to Pepsi, it was funny, the sales representative thought I was going to ask for a banner to advertise a special event when I went through the proposal. After hearing my idea and seeing the proposal, he said let me take it to my boss, do you have any more copies, to which I said “How many would you like?”. Two years of moving up the ranks through Pepsi Corporate, NASCAR, DuPont and Hendrick, Jeff and his sponsors gave the project a “thumbs up”. With that ensued an exciting press conference with the surprise appearance of Darren Romeo in the #24 Jeff Gordon car at The Chateau, filming for the illusion in New York City, appearances on Entertainment Tonight and Extra, marketing development, pr, etc.

This project included partnerships with various Branson businesses, sweepstakes, corporate partnerships to name a few.

Quote from Joe Sullivan regarding Darren Romeo/Jeff Gordon project

“We have realized for a long time that a large percentage of Branson visitors are NASCAR fans,” said Joe Sullivan, executive producer of Welk-Sullivan Productions. “We are delighted to have an opportunity to include an element in The Darren Romeo Show that will be fun and exciting for people who enjoy NASCAR and particularly Jeff Gordon and his No. 24 DuPont Chevrolet.

“We are looking forward to working with DuPont, Pepsi-Cola and the other sponsors to maximize their exposure in the Branson market and to create an entertaining experience for NASCAR fans at the Welk Resort Theatre.”

Quote from Jeff Gordon

“Magicians and illusionists have always amazed me, and Darren is no exception,” said Gordon. “I’m not surprised that NASCAR’s popularity has led to this opportunity.

“The audience should expect a wild ride during Darren’s performances this year.”

 

 

 

 

 

The Grand Village Shops

The grand village had not been marketed for a while, was over 30% vacant and had lost its premier shopping reputation in Branson due to the closing of the grand palace next door and the newly launched competitor The Branson landing.

We developed a comprehensive marketing plan, budget, aggressive public relations campaign. We have recently launched a new website and strong digital and social media program.

The grand village has once again become a premier shopping destination.

"Pam has been marketing director of the Grand Village since 2009, and has contributed to a rejuvenation of the center through her marketing program. Pam’s creativity, media and travel industry relationships, and commitment, have combined to deliver marketing programs that generate customer traffic and results. Pam is a joy to work with, and cares about her clients and their success."

Bob Duncan, Managing Partner, The Grand Village

 

 

 

 

Bodies the Exhibition

This client required a more unique approach to marketing and public relations. We not only target local and regional media, but the medical field and schools.

The exhibition was unique for Branson, but immediately it was a success. We think this was in part due to the limited time this exhibit was available. But also because it was learning exhibit that filled a void in our tourist attractions

BODIES...The Exhibition has been Experienced by more than 15 MILLION PEOPLE Worldwide

BODIES...The Exhibition offers an intimate and informative view into the human body. Using an innovative preservation process, the Exhibition allows visitors to see the human body's inner beauty in educational and awe-inspiring ways. This Exhibition had many actual human bodies and specimens meticulously dissected and respectfully displayed, offering an unprecedented and wholly unique view into the amazing body.

It provided visitors a deep look inside the systems of the human body: Skeletal, muscular, nervous, respiratory, digestive, urinary, reproductive, endocrine, and circulatory. Come explore, experience, and celebrate the wonder of the human form at BODIES...The Exhibition.

 

 

 

Branson Missouri

BRANSON, Mo. 2012 was an exciting year for visitors to Branson as it celebrates “100 years of Heritage, Harmony, and Hospitality.” Branson was incorporated as a city on April 1, 1912 and the plans are being laid for an extensive Centennial Celebration (Celebration) that will last throughout 2012. The Critchfield Agency was selected to handle publicity for this project.

 

During a well attended “Announcement Reception,” at the Branson Convention Center on the afternoon of September 28, Ann McDowell, Chairperson of the Branson Centennial Committee said that the purpose of the Celebration was to “Educate, celebrate and honor 100 years of Branson, Mo.” After introductory remarks by Mayor Raeanne Presley, McDowell pointed out the general objectives of Branson’s Centennial Celebration She said they were to “invite and unite residents and visitors” in a celebration that will tell Branson’s story both locally and nationally as we “humbly express our appreciation to all those who have contributed” so much to Branson’s success over the last 100 years.

 

The “keystones” of the celebration will be ” Heritage, Harmony, and Hospitality.” Bethany Thomas of the Branson Lakes Area Chamber of Commerce explained that Branson’s heritage and history preservation will play a pivotal role in the Celebration. In that regard, Mayor Presley introduced Mr. Jim Morris, long time Branson business and property owner, as it was announced that Morris had donated his building at the corner of Main Street and Business 65 for the use during the Celebration. It has parking and, among other things Thomas said, would be used as a history museum for the Celebration.

 

Jim Barber of the Hamner Barber Variety Show said that “Harmony” would be expressed in a “live tribute show” kickoff event” during a Spring 2012 weekend. The “tribute show” would be held in one of Branson’s theatres. In addition, he pointed out there would be a street dance, probably held in historic downtown Branson during which it is planned to have artists that have performed in Branson in the past perform.

The “Hospitality” aspect of the Celebration will be an ongoing aspect throughout the year as the community and its businesses get personally involved in the celebration doing things to extend even more, the hospitality for which Branson is famous. Two of the activities discussed were a “Branson Only Sweepstakes Spectacular,” with prizes that could only come from Branson, such as dinner with a Branson star and the “Branson Surprise” where individual businesses do something extra to make the celebration more exciting and hospitable for visitors and locals alike.

 

One thing that was suggested by Karen Hall, Ozark Mountain Bank, was that the a Bank President could walk the streets of Branson and randomly hand out a $100 bill. She did a demonstration at the meeting, through a $1.00 bill randomly stuck on the bottom of a chair. If the reaction of the person who had it and got the $100 is any reaction, people will really be impressed with Branson’s “hospitality.”

 

Although the Centennial Committee has been meeting and planning since June, no definite Celebration dates or events have been scheduled. The purpose of the Reception was to make the community aware of the pending Celebration, the general planning that has taken place to date and to encourage community participation as the final plans take shape. After the meeting, Stephanie Milton, Director of Special Events for the Branson Tourism Center, one of Branson’s largest and most respected vacation planning services, said, “The Centennial Celebration activities and events will be yet another unique and exciting thing for Branson visitors to experience in Branson during 2012.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Concert Promotion

The Critchfield Agency has worked with Joe Sullivan/Sullivan Productions promoting, marketing and providing PR for several years. Concert promotion in Branson is very different from larger cities Due to the fact that our visitors stay less than 4 days. Typically marketing and promotions were handles through television, radio, newspaper and most importantly publicity. The following is a sampling of the shows I helped promote in Branson.

Terry Fator

Taylor Hicks

BB King

Dionne Warwick

The Conway Twitty Musical

Brule

Pam Tillis

DuDu Fisher

 

 

portfolio        testimonies        associates

 

417-598-0662   |   247 Forest Oak Drive,  Hollister, MO  65772   |   pamcritchfield@gmail.com

The White House Theatre

featuring The Legend of Kung Fu and Adventures of Marco Polo.

In 2009 a group of investors from Beijing purchased The White House Theatre in Branson, Mo. Prior to the purchase, The Critchfield Agency was brought into the project by owners to represent them as their Marketing & Public Relations consultant.

This was a complex project. Investors from a foreign country, language barriers, little marketing and public relations knowledge, no relationships within the city, and the desire to launch a show to appeal to the American market. When artwork came it was dark and ominous. The name of the show hard to understand (was it a martial arts Bruce Lee style of show), would it appeal to American audiences? We quickly found out they were married to the name, although it meant “legend, as in story” we needed to convey it meant just that. Our team proceeded to change the ad campaign significantly. Eye catching, action photo and exciting was the main theme followed by a campaign that relayed it was a story. Although it took a little time, prior to its’ leaving for world tour, it became a hit, especially among families.

 

 

 

 

 

The Adventures of Marco Polo

The company created a show just for Branson, a show about Marco Polo. The Critchfield Agency delved into research and renamed the show, (original name “Marco Polo’s Tears” to “Adventures of Marco Polo”. The company invested in state of the art LED screens and over 300 beautiful costumes. While this was developing in China, We developed an advertising campaign to pre-market the show. All the current marketing materials being utilized were created by our team without any actual photo’s, artwork or any of the necessary elements usually available to create an ad campaign.

We launched the Adventures of Marco Polo with a large pre-promotion and VIP event, filled with dignitaries from China, New York, Chicago and Branson, as well as international media.

 

 

 

The Branson Ferris Wheel

The Critchfield Agency was contracted to produce the Grand Opening Event for The Branson Ferris Wheel.  This was a historic event when The Tracks Family Fun Park purchased the iconic Navy Pier a Ferris Wheel from Chicago. 

The client wanted a themed all day event with an Opening Ceremony, Ribbon Cutting, VIP Reception, first rides, photography and video.

We had performers through-out day, culminating with a big concert, first illumination of the wheel with specially LED lighting designed by Michael Haygood to music and a fireworks show.

The event was themed around the historic Navy Pier with Chicago style food moving into a new era as the Icon on highway 76 in the Branson Entertainment District.

 

The Princess Diana Exhibition in Branson

The Critchfield Agency was a part of the team that launched The Princess Diana Exhibition in Branson. For this project we developed a Marketing Strategy, detailed budget, VIP Event, Press Event and contests with local businesses. The project was developed by two partners, one of which we represented when they presented BODIES THE EXHIBITION to Branson. We joined their team to develop and launch the exhibition to include all marketing and media. This exhibition was definitely one of a kind with all authentic artifacts from Princess Diana’s life. The focus was to celebrate this royal Princess that gave so much to so many and was cherished through-out the world.

 

A Royal Brush with History

The exhibition features a broad array of artifacts and images from signature periods throughout her life, and begins in the exhibition center’s 300-seat theater with a 15 minute video developed with the guidance of the Smithsonian Institute to give attendees a dramatic introduction to the rest of the exhibition.

The self-guided tour takes guests through a series of zones, each dedicated to a different time in Princess Diana’s life, featuring state-of-the-art videos throughout the exhibit. One of the main highlights of the exhibition is the display of more than a half dozen of Princess Diana’s actual gowns from various times of her life—giving visitors an intimate, up-close look at her own distinct sense of style.

 

 

 

 

Pam's Dream

After two years developing a project with Pepsi, DuPont, Hendrick Motorsports and Jeff Gordon the dream became a reality. “I thought of the idea because of my love of two things, NASCAR and Magic. It may sound funny, but at the time, 42% of the NASCAR fans were women and the demographics of the fans fit Branson to a T.” “I believe dreams can come true and begin with a proposal to Pepsi, it was funny, the sales representative thought I was going to ask for a banner to advertise a special event when I went through the proposal. After hearing my idea and seeing the proposal, he said let me take it to my boss, do you have any more copies, to which I said “How many would you like?”. Two years of moving up the ranks through Pepsi Corporate, NASCAR, DuPont and Hendrick, Jeff and his sponsors gave the project a “thumbs up”. With that ensued an exciting press conference with the surprise appearance of Darren Romeo in the #24 Jeff Gordon car at The Chateau, filming for the illusion in New York City, appearances on Entertainment Tonight and Extra, marketing development, pr, etc.

This project included partnerships with various Branson businesses, sweepstakes, corporate partnerships to name a few.

Quote from Joe Sullivan regarding Darren Romeo/Jeff Gordon project

“We have realized for a long time that a large percentage of Branson visitors are NASCAR fans,” said Joe Sullivan, executive producer of Welk-Sullivan Productions. “We are delighted to have an opportunity to include an element in The Darren Romeo Show that will be fun and exciting for people who enjoy NASCAR and particularly Jeff Gordon and his No. 24 DuPont Chevrolet.

“We are looking forward to working with DuPont, Pepsi-Cola and the other sponsors to maximize their exposure in the Branson market and to create an entertaining experience for NASCAR fans at the Welk Resort Theatre.”

Quote from Jeff Gordon

“Magicians and illusionists have always amazed me, and Darren is no exception,” said Gordon. “I’m not surprised that NASCAR’s popularity has led to this opportunity.

“The audience should expect a wild ride during Darren’s performances this year.”

 

 

 

 

 

The Grand Village Shops

The grand village had not been marketed for a while, was over 30% vacant and had lost its premier shopping reputation in Branson due to the closing of the grand palace next door and the newly launched competitor The Branson landing.

We developed a comprehensive marketing plan, budget, aggressive public relations campaign. We have recently launched a new website and strong digital and social media program.

The grand village has once again become a premier shopping destination.

"Pam has been marketing director of the Grand Village since 2009, and has contributed to a rejuvenation of the center through her marketing program. Pam’s creativity, media and travel industry relationships, and commitment, have combined to deliver marketing programs that generate customer traffic and results. Pam is a joy to work with, and cares about her clients and their success."

Bob Duncan, Managing Partner, The Grand Village

 

 

 

 

Bodies the Exhibition

This client required a more unique approach to marketing and public relations. We not only target local and regional media, but the medical field and schools.

The exhibition was unique for Branson, but immediately it was a success. We think this was in part due to the limited time this exhibit was available. But also because it was learning exhibit that filled a void in our tourist attractions

BODIES...The Exhibition has been Experienced by more than 15 MILLION PEOPLE Worldwide

BODIES...The Exhibition offers an intimate and informative view into the human body. Using an innovative preservation process, the Exhibition allows visitors to see the human body's inner beauty in educational and awe-inspiring ways. This Exhibition had many actual human bodies and specimens meticulously dissected and respectfully displayed, offering an unprecedented and wholly unique view into the amazing body.

It provided visitors a deep look inside the systems of the human body: Skeletal, muscular, nervous, respiratory, digestive, urinary, reproductive, endocrine, and circulatory. Come explore, experience, and celebrate the wonder of the human form at BODIES...The Exhibition.

 

 

 

Branson Missouri

BRANSON, Mo. 2012 was an exciting year for visitors to Branson as it celebrates “100 years of Heritage, Harmony, and Hospitality.” Branson was incorporated as a city on April 1, 1912 and the plans are being laid for an extensive Centennial Celebration (Celebration) that will last throughout 2012. The Critchfield Agency was selected to handle publicity for this project.

 

During a well attended “Announcement Reception,” at the Branson Convention Center on the afternoon of September 28, Ann McDowell, Chairperson of the Branson Centennial Committee said that the purpose of the Celebration was to “Educate, celebrate and honor 100 years of Branson, Mo.” After introductory remarks by Mayor Raeanne Presley, McDowell pointed out the general objectives of Branson’s Centennial Celebration She said they were to “invite and unite residents and visitors” in a celebration that will tell Branson’s story both locally and nationally as we “humbly express our appreciation to all those who have contributed” so much to Branson’s success over the last 100 years.

 

The “keystones” of the celebration will be ” Heritage, Harmony, and Hospitality.” Bethany Thomas of the Branson Lakes Area Chamber of Commerce explained that Branson’s heritage and history preservation will play a pivotal role in the Celebration. In that regard, Mayor Presley introduced Mr. Jim Morris, long time Branson business and property owner, as it was announced that Morris had donated his building at the corner of Main Street and Business 65 for the use during the Celebration. It has parking and, among other things Thomas said, would be used as a history museum for the Celebration.

 

Jim Barber of the Hamner Barber Variety Show said that “Harmony” would be expressed in a “live tribute show” kickoff event” during a Spring 2012 weekend. The “tribute show” would be held in one of Branson’s theatres. In addition, he pointed out there would be a street dance, probably held in historic downtown Branson during which it is planned to have artists that have performed in Branson in the past perform.

The “Hospitality” aspect of the Celebration will be an ongoing aspect throughout the year as the community and its businesses get personally involved in the celebration doing things to extend even more, the hospitality for which Branson is famous. Two of the activities discussed were a “Branson Only Sweepstakes Spectacular,” with prizes that could only come from Branson, such as dinner with a Branson star and the “Branson Surprise” where individual businesses do something extra to make the celebration more exciting and hospitable for visitors and locals alike.

 

One thing that was suggested by Karen Hall, Ozark Mountain Bank, was that the a Bank President could walk the streets of Branson and randomly hand out a $100 bill. She did a demonstration at the meeting, through a $1.00 bill randomly stuck on the bottom of a chair. If the reaction of the person who had it and got the $100 is any reaction, people will really be impressed with Branson’s “hospitality.”

 

Although the Centennial Committee has been meeting and planning since June, no definite Celebration dates or events have been scheduled. The purpose of the Reception was to make the community aware of the pending Celebration, the general planning that has taken place to date and to encourage community participation as the final plans take shape. After the meeting, Stephanie Milton, Director of Special Events for the Branson Tourism Center, one of Branson’s largest and most respected vacation planning services, said, “The Centennial Celebration activities and events will be yet another unique and exciting thing for Branson visitors to experience in Branson during 2012.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Concert Promotion

The Critchfield Agency has worked with Joe Sullivan/Sullivan Productions promoting, marketing and providing PR for several years. Concert promotion in Branson is very different from larger cities Due to the fact that our visitors stay less than 4 days. Typically marketing and promotions were handles through television, radio, newspaper and most importantly publicity. The following is a sampling of the shows I helped promote in Branson.

Terry Fator

Taylor Hicks

BB King

Dionne Warwick

The Conway Twitty Musical

Brule

Pam Tillis

DuDu Fisher

 

 

portfolio   testimonies   associates

417-598-0662   |   247 Forest Oak Drive,

Hollister, MO  65772 pamcritchfield@gmail.com

The White House Theatre

featuring The Legend of Kung Fu and Adventures of Marco Polo.

In 2009 a group of investors from Beijing purchased The White House Theatre in Branson, Mo. Prior to the purchase, The Critchfield Agency was brought into the project by owners to represent them as their Marketing & Public Relations consultant.

This was a complex project. Investors from a foreign country, language barriers, little marketing and public relations knowledge, no relationships within the city, and the desire to launch a show to appeal to the American market. When artwork came it was dark and ominous. The name of the show hard to understand (was it a martial arts Bruce Lee style of show), would it appeal to American audiences? We quickly found out they were married to the name, although it meant “legend, as in story” we needed to convey it meant just that. Our team proceeded to change the ad campaign significantly. Eye catching, action photo and exciting was the main theme followed by a campaign that relayed it was a story. Although it took a little time, prior to its’ leaving for world tour, it became a hit, especially among families.

 

The Adventures of Marco Polo

The company created a show just for Branson, a show about Marco Polo. The Critchfield Agency delved into research and renamed the show, (original name “Marco Polo’s Tears” to “Adventures of Marco Polo”. The company invested in state of the art LED screens and over 300 beautiful costumes. While this was developing in China, We developed an advertising campaign to pre-market the show. All the current marketing materials being utilized were created by our team without any actual photo’s, artwork or any of the necessary elements usually available to create an ad campaign.

We launched the Adventures of Marco Polo with a large pre-promotion and VIP event, filled with dignitaries from China, New York, Chicago and Branson, as well as international media.

 

The Branson Ferris Wheel

The Critchfield Agency was contracted to produce the Grand Opening Event for The Branson Ferris Wheel.  This was a historic event when The Tracks Family Fun Park purchased the iconic Navy Pier a Ferris Wheel from Chicago. 

The client wanted a themed all day event with an Opening Ceremony, Ribbon Cutting, VIP Reception, first rides, photography and video.

We had performers through-out day, culminating with a big concert, first illumination of the wheel with specially LED lighting designed by Michael Haygood to music and a fireworks show.

The event was themed around the historic Navy Pier with Chicago style food moving into a new era as the Icon on highway 76 in the Branson Entertainment District.

 

 

The Princess Diana Exhibition in Branson

The Critchfield Agency was a part of the team that launched The Princess Diana Exhibition in Branson. For this project we developed a Marketing Strategy, detailed budget, VIP Event, Press Event and contests with local businesses. The project was developed by two partners, one of which we represented when they presented BODIES THE EXHIBITION to Branson. We joined their team to develop and launch the exhibition to include all marketing and media. This exhibition was definitely one of a kind with all authentic artifacts from Princess Diana’s life. The focus was to celebrate this royal Princess that gave so much to so many and was cherished through-out the world.

 

A Royal Brush with History

The exhibition features a broad array of artifacts and images from signature periods throughout her life, and begins in the exhibition center’s 300-seat theater with a 15 minute video developed with the guidance of the Smithsonian Institute to give attendees a dramatic introduction to the rest of the exhibition.

The self-guided tour takes guests through a series of zones, each dedicated to a different time in Princess Diana’s life, featuring state-of-the-art videos throughout the exhibit. One of the main highlights of the exhibition is the display of more than a half dozen of Princess Diana’s actual gowns from various times of her life—giving visitors an intimate, up-close look at her own distinct sense of style.

 

 

Pam's Dream

After two years developing a project with Pepsi, DuPont, Hendrick Motorsports and Jeff Gordon the dream became a reality. “I thought of the idea because of my love of two things, NASCAR and Magic. It may sound funny, but at the time, 42% of the NASCAR fans were women and the demographics of the fans fit Branson to a T.” “I believe dreams can come true and begin with a proposal to Pepsi, it was funny, the sales representative thought I was going to ask for a banner to advertise a special event when I went through the proposal. After hearing my idea and seeing the proposal, he said let me take it to my boss, do you have any more copies, to which I said “How many would you like?”. Two years of moving up the ranks through Pepsi Corporate, NASCAR, DuPont and Hendrick, Jeff and his sponsors gave the project a “thumbs up”. With that ensued an exciting press conference with the surprise appearance of Darren Romeo in the #24 Jeff Gordon car at The Chateau, filming for the illusion in New York City, appearances on Entertainment Tonight and Extra, marketing development, pr, etc.

This project included partnerships with various Branson businesses, sweepstakes, corporate partnerships to name a few.

Quote from Joe Sullivan regarding Darren Romeo/Jeff Gordon project

“We have realized for a long time that a large percentage of Branson visitors are NASCAR fans,” said Joe Sullivan, executive producer of Welk-Sullivan Productions. “We are delighted to have an opportunity to include an element in The Darren Romeo Show that will be fun and exciting for people who enjoy NASCAR and particularly Jeff Gordon and his No. 24 DuPont Chevrolet.

“We are looking forward to working with DuPont, Pepsi-Cola and the other sponsors to maximize their exposure in the Branson market and to create an entertaining experience for NASCAR fans at the Welk Resort Theatre.”

Quote from Jeff Gordon

“Magicians and illusionists have always amazed me, and Darren is no exception,” said Gordon. “I’m not surprised that NASCAR’s popularity has led to this opportunity.

“The audience should expect a wild ride during Darren’s performances this year.”

 

 

 

The Grand Village Shops

The grand village had not been marketed for a while, was over 30% vacant and had lost its premier shopping reputation in Branson due to the closing of the grand palace next door and the newly launched competitor The Branson landing.

We developed a comprehensive marketing plan, budget, aggressive public relations campaign. We have recently launched a new website and strong digital and social media program.

The grand village has once again become a premier shopping destination.

"Pam has been marketing director of the Grand Village since 2009, and has contributed to a rejuvenation of the center through her marketing program. Pam’s creativity, media and travel industry relationships, and commitment, have combined to deliver marketing programs that generate customer traffic and results. Pam is a joy to work with, and cares about her clients and their success."

Bob Duncan, Managing Partner, The Grand Village

 

 

 

Bodies the Exhibition

This client required a more unique approach to marketing and public relations. We not only target local and regional media, but the medical field and schools.

The exhibition was unique for Branson, but immediately it was a success. We think this was in part due to the limited time this exhibit was available. But also because it was learning exhibit that filled a void in our tourist attractions

BODIES...The Exhibition has been Experienced by more than 15 MILLION PEOPLE Worldwide

BODIES...The Exhibition offers an intimate and informative view into the human body. Using an innovative preservation process, the Exhibition allows visitors to see the human body's inner beauty in educational and awe-inspiring ways. This Exhibition had many actual human bodies and specimens meticulously dissected and respectfully displayed, offering an unprecedented and wholly unique view into the amazing body.

It provided visitors a deep look inside the systems of the human body: Skeletal, muscular, nervous, respiratory, digestive, urinary, reproductive, endocrine, and circulatory. Come explore, experience, and celebrate the wonder of the human form at BODIES...The Exhibition.

 

 

 

Branson Missouri

BRANSON, Mo. 2012 was an exciting year for visitors to Branson as it celebrates “100 years of Heritage, Harmony, and Hospitality.” Branson was incorporated as a city on April 1, 1912 and the plans are being laid for an extensive Centennial Celebration (Celebration) that will last throughout 2012. The Critchfield Agency was selected to handle publicity for this project.

 

During a well attended “Announcement Reception,” at the Branson Convention Center on the afternoon of September 28, Ann McDowell, Chairperson of the Branson Centennial Committee said that the purpose of the Celebration was to “Educate, celebrate and honor 100 years of Branson, Mo.” After introductory remarks by Mayor Raeanne Presley, McDowell pointed out the general objectives of Branson’s Centennial Celebration She said they were to “invite and unite residents and visitors” in a celebration that will tell Branson’s story both locally and nationally as we “humbly express our appreciation to all those who have contributed” so much to Branson’s success over the last 100 years.

 

The “keystones” of the celebration will be ” Heritage, Harmony, and Hospitality.” Bethany Thomas of the Branson Lakes Area Chamber of Commerce explained that Branson’s heritage and history preservation will play a pivotal role in the Celebration. In that regard, Mayor Presley introduced Mr. Jim Morris, long time Branson business and property owner, as it was announced that Morris had donated his building at the corner of Main Street and Business 65 for the use during the Celebration. It has parking and, among other things Thomas said, would be used as a history museum for the Celebration.

 

Jim Barber of the Hamner Barber Variety Show said that “Harmony” would be expressed in a “live tribute show” kickoff event” during a Spring 2012 weekend. The “tribute show” would be held in one of Branson’s theatres. In addition, he pointed out there would be a street dance, probably held in historic downtown Branson during which it is planned to have artists that have performed in Branson in the past perform.

The “Hospitality” aspect of the Celebration will be an ongoing aspect throughout the year as the community and its businesses get personally involved in the celebration doing things to extend even more, the hospitality for which Branson is famous. Two of the activities discussed were a “Branson Only Sweepstakes Spectacular,” with prizes that could only come from Branson, such as dinner with a Branson star and the “Branson Surprise” where individual businesses do something extra to make the celebration more exciting and hospitable for visitors and locals alike.

 

One thing that was suggested by Karen Hall, Ozark Mountain Bank, was that the a Bank President could walk the streets of Branson and randomly hand out a $100 bill. She did a demonstration at the meeting, through a $1.00 bill randomly stuck on the bottom of a chair. If the reaction of the person who had it and got the $100 is any reaction, people will really be impressed with Branson’s “hospitality.”

 

Although the Centennial Committee has been meeting and planning since June, no definite Celebration dates or events have been scheduled. The purpose of the Reception was to make the community aware of the pending Celebration, the general planning that has taken place to date and to encourage community participation as the final plans take shape. After the meeting, Stephanie Milton, Director of Special Events for the Branson Tourism Center, one of Branson’s largest and most respected vacation planning services, said, “The Centennial Celebration activities and events will be yet another unique and exciting thing for Branson visitors to experience in Branson during 2012.

 

 

 

 

Concert Promotion

The Critchfield Agency has worked with Joe Sullivan/Sullivan Productions promoting, marketing and providing PR for several years. Concert promotion in Branson is very different from larger cities Due to the fact that our visitors stay less than 4 days. Typically marketing and promotions were handles through television, radio, newspaper and most importantly publicity. The following is a sampling of the shows I helped promote in Branson.

Terry Fator

Taylor Hicks

BB King

Dionne Warwick

The Conway Twitty Musical

Brule

Pam Tillis

DuDu Fisher